Even though recession gripped the entire economy in its clutches, one sector that still showed an increasing trend was e-commerce. In US alone, the E-Commerce sales in Q4 2009, went up by3% as reported by comScore . It is thus evident that online retail spending continues to gain share of consumers’ wallets.
So, if you are one of those who are planning to set-up an e-commerce store, here are certain points that you must keep in mind.
Setting up an E-commerce store 
These are some of the steps involved in getting your store up and running.
- Domain name is the first thing you’ll need for your online store. You may choose a domain name that reflects the essence of your business and best reflects your product or service.
- Once, you finalize a domain name, you may ensure that your e-commerce store has the support of a reliable e-commerce web hosting service, which will make your e-commerce website accessible to your target audiences round the clock. It will also help your business by listing its products and services, handling shopping carts, and tracking customer orders.
- Selecting shopping cart software is extremely important while setting up your e-commerce business. You may consider the number of credit card processors and shipping services, the shopping cart supports. You may also ensure that it is easy to add products to your shopping cart so that users have a great shopping experience.
- Setting up payments is yet another essential requirement of an online store. For this you need a merchant account that would help you accept online payments. Now there has to be some link that hooks your merchant account with that of your customer’s credit card. This link is an online processor called payment gateway. It also helps in ratification of information, authorization of credit cards etc.
- Yet another integral component of an e-commerce site is Secure Socket layer (SSL). If your website has SSL certificate then the message reflected to the customers is that the site they have used for online shopping & input their credit card information is reliable, and that the transactions they’ve made are quite secure.
Management of your E-commerce store
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You can easily manage your e-commerce store with the help of online store management software. Online store management software would help you in managing & tracking the orders placed by your customers via payment authorization.
You can also keep a constant vigil on the progress of your web store by integrating in-built reporting tools & Google Analytics into your website. This will help your website get a clear picture of the website traffic & store sales. Using these tools, you can view best selling products by category in your store; most used keywords, top-rated customers, geography-specific website traffic etc.
Now, since you are aware of the steps for setting-up and managing your e-commerce store, you know that selecting the right web hosting service provider who is able to provide you with all the above mentioned services would be the key to your success.
We, at LimeDomains, provide web hosting, domain name registration and domain transfer services. We also help you build your own online store with our open source ecommerce applications, osCommerce and Zencart. You can install these applications and get started with selling your products/services directly from you site, processing of payments, building & managing shopping carts, customizing your store with help from a robust pool of support resources etc.





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