An online survey is one of the key online marketing tools to analyze the emerging trends in the business. You can also launch & use it effectively if you are clear about two concerns—(a) Prime objective of conducting a survey and (b) Using the survey results to best possible use.

Together, let us have a glance at of some of the benefits of an online survey:

Brand Recognition Recall

If you’ve recently launched your brand online & wish to reach out to your target market, an online survey is a good tool that you can make use of. You can easily paint the picture of your brand in the minds of customers if you manage to engage them in participating in your survey & giving them a chance to pitch their opinion about a particular aspect. We recommend you to avoid keeping too many product-related questions in your survey.

On the other hand if your product is already an established one, we advise you to include more questions related to your product as the participants would be mostly from your existing user base & they are well aware of your products & services.

Brand Visibility through Viral Marketing

You also know that freebies are always welcomed by users. So, if your survey has a value-added reward or tempting monetary offer associated with it, your brand can create a real buzz in the market through word-of-mouth publicity. Hence, the brand visibility gets improved manifold. So, now is the time for you to invest in online surveys.

Changes in Users’ Behavior Pattern

A properly conducted online survey helps you get the right pulse of your target audiences by bringing out how satisfied/dissatisfied they’re with your brand, their preferences etc. This will help you study the changing behavior patterns of your customers from time to time. You can analyze these patterns closely & come up with a better product strategy.

Action-oriented Customer Feedback

No more speculations, no more vague planning for positioning your product in the market! You can  come to know about the expectations, satisfaction level etc. of your target market through these surveys. This action-oriented customer feedback may help you come up with some interesting major product development.

Press/Media Coverage

We advise you to keep a decent length of your online survey, and draw inferences from the same carefully since these will help you make it apt for any press/media coverage. Based on your survey, you may go for both offline as well as online press releases so that your brand gets mentioned at maximal places. The questions listed in your survey must be wisely framed, and should be as crisp as possible.

Know where to host your Online Survey?

You can create and host your online survey on our platform using applications such as Advanced Poll.

Keeping into consideration the multiple benefits of having presence on different social media networks, every organization wishes to join the social media wave. But to intelligently utilize and come up with effective strategy, one must understand the basic essence of various social media platforms available on the web today.

Let us understand the different forms of social media networks, which will help us further explore the multiple opportunities lying in line with our core business objectives.

Web-based Social Media Marketing Platforms

These platforms bring together the like-minded people from different parts of the world having common interests. These leverage the collective power of people, who access the platforms for connecting and sharing useful information with each other. Different discussion forums and groups on these platforms can be grouped under this category.

Examples: Meetup.com, aNobii, Disaboom etc.

Content/Information-based Social Media Networks

Social media platforms contribute to 18% of total Information search market. These platforms are being used not only for making purchase decisions, but also for content discovery. They are being increasingly used as ‘core navigation and discovery tools’. These have eventually become key mediums for search on the Internet. There are scores of people seeking information and entertainment on different platforms  & getting connected with subject matter experts.

Examples: YouTube, SlideShare,  Flickr etc.

Personality-based Social Media Platforms       


With the arrival of these social media platforms in the communication picture, use of telephone as a medium has reduced considerably. We come know about the latest events in our friends’ lives through their status updates on these sites. This mode of communication is highly preferred since you come to know about the updates instantly. Questions like ‘Who’s getting engaged?’ ‘Who’s dating whom?’ ‘Who’s getting married & when?’ ‘Who got a new job?’ are answered in no time through messages, scraps etc. on these platforms, and the basic inquisitive human nature is satisfied thoroughly.

Examples: Orkut, MySpace, Facebook etc.

Reviews-based Social Media Networks

Testimonials & recommendations from acquaintances are gradually losing their shine. Reviews by third parties on neutral platforms are being preferred by individuals/businesses etc. Users wish to know what exactly is the response to your product in the market. After gaining adequate feedback & reviews from the customers who’ve had real time experiences with your business on these social media platforms, users are encouraged to make their purchase decision.

Examples: MouthShut.com, Yahoo! Answers, epinions.com etc.

Interactive Discussion Forums & Blogs

These venues have recently become the most popular portals to keep your users, friends, colleagues etc. updates about the latest subjects. The frequency of updates has increased remarkably. Any big or small event, make your acquaintances & customers know about the same through initiating discussions, participating in the same etc. Most of netizens try to stay tuned with latest blogs to update their knowledge on varied subjects.

Examples: Xanga, Open Diary, Vox etc.

With this information on varied forms of social media platforms in your kitty, you must now step forward to align your core business objectives with well-devised social media marketing strategy.

To help you put your marketing strategy into action, we at LimeDomains are all set to assist you with marketing applications such as Advanced Guestbook, Advanced Poll, Noah’s Classifieds etc.

Get started today!