Keeping into consideration the multiple benefits of having presence on different social media networks, every organization wishes to join the social media wave. But to intelligently utilize and come up with effective strategy, one must understand the basic essence of various social media platforms available on the web today.

Let us understand the different forms of social media networks, which will help us further explore the multiple opportunities lying in line with our core business objectives.

Web-based Social Media Marketing Platforms

These platforms bring together the like-minded people from different parts of the world having common interests. These leverage the collective power of people, who access the platforms for connecting and sharing useful information with each other. Different discussion forums and groups on these platforms can be grouped under this category.

Examples: Meetup.com, aNobii, Disaboom etc.

Content/Information-based Social Media Networks

Social media platforms contribute to 18% of total Information search market. These platforms are being used not only for making purchase decisions, but also for content discovery. They are being increasingly used as ‘core navigation and discovery tools’. These have eventually become key mediums for search on the Internet. There are scores of people seeking information and entertainment on different platforms  & getting connected with subject matter experts.

Examples: YouTube, SlideShare,  Flickr etc.

Personality-based Social Media Platforms       


With the arrival of these social media platforms in the communication picture, use of telephone as a medium has reduced considerably. We come know about the latest events in our friends’ lives through their status updates on these sites. This mode of communication is highly preferred since you come to know about the updates instantly. Questions like ‘Who’s getting engaged?’ ‘Who’s dating whom?’ ‘Who’s getting married & when?’ ‘Who got a new job?’ are answered in no time through messages, scraps etc. on these platforms, and the basic inquisitive human nature is satisfied thoroughly.

Examples: Orkut, MySpace, Facebook etc.

Reviews-based Social Media Networks

Testimonials & recommendations from acquaintances are gradually losing their shine. Reviews by third parties on neutral platforms are being preferred by individuals/businesses etc. Users wish to know what exactly is the response to your product in the market. After gaining adequate feedback & reviews from the customers who’ve had real time experiences with your business on these social media platforms, users are encouraged to make their purchase decision.

Examples: MouthShut.com, Yahoo! Answers, epinions.com etc.

Interactive Discussion Forums & Blogs

These venues have recently become the most popular portals to keep your users, friends, colleagues etc. updates about the latest subjects. The frequency of updates has increased remarkably. Any big or small event, make your acquaintances & customers know about the same through initiating discussions, participating in the same etc. Most of netizens try to stay tuned with latest blogs to update their knowledge on varied subjects.

Examples: Xanga, Open Diary, Vox etc.

With this information on varied forms of social media platforms in your kitty, you must now step forward to align your core business objectives with well-devised social media marketing strategy.

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