What idea pops up in your mind when you hear about the launch of yet another social networking website? Certainly the following one….Oh no! Not anymore. Yet when your Inbox receives a message of getting registered on the same, you easily fall prey to click on the registration link received in the mail.

Generally speaking, these sites offer platforms to people like you & us for connecting with friends, building our social network & sharing photos, videos etc.

The biggest advantage of a social networking site is how you can build and use the network with friends, business associates and people with similar interests. Social networking sites are bringing people closer together and helping them to interact and share their thoughts within the group, no matter where in the world they are,” says N S Muthukumaran, director, online research, The Nielsen Company.

The social networking websites are faring exceedingly well on the Web, and have defined the way youth & adult across the globe communicates. Seeing a vast plethora of opportunities, almost every organization wishes to join the bandwagon of this networking wave & grab a pie.  We, at LimeDomains, have also created our groups on some prominent social networking platforms such as LinkedIn, Facebook & Twitter, where you can join us.

To validate the growing influence of these sites, let us give you some interesting statistics. According to a study conducted by Tyroo Media, social networking sites such as Orkut & Facebook account for more than 44% of the total Internet traffic in India. Also, more than 75% online marketers plan to increase their investments on social media campaigns in next 3 years.

An intriguing result has surfaced—these sites are being used for job hunting by job seekers. HR firm Manpower recently conducted a survey. The survey results reveal that 17% respondents use these sites for finding potential employers, 10% for networking & generating new business prospects & 17% for other work-related objectives.

Social networking websites contribute remarkably in the creation of markets, where social networks matter a lot by inducing ‘competitive altruism’. For instance, an IT worker based in Sydney, Australia can recommend the driver of his colleague to all his friends on Facebook. Hopefully, the word may spread and the driver may end up getting a job for himself.

Also, the varied applications on these sites such as Causes & groups such as Blood Donation Group on Facebook help in making your presence worth on the platform. These get featured on your profile home page, broadcast the action, create awareness in your network & contribute in charity work to an extent.

With this information handy, you might wish to create your own social networking website. We, at LimeDomains, are ready to help you out in creating a social networking website with applications such as Elgg and osDate.

Get started with taking advantage of Web 2.0 community building tools!

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